Welcome to Big Difference Marketing.  Showcasing customer marketing, CRM & pricing strategies that work – alongside presenting fresh thinking and stimulating ideas.

Better customer marketing, CRM & pricing could make a bigger difference to every business

We are advocates for more effective customer marketing including customer relationship management (CRM), applying psychology to marketing & making marketing perform better generally.  We believe that planning should start with understanding you and your market, then designing a convincing strategy, engaging with the right staff & stakeholders – then using rigorous measurement & careful testing to prove business returns.  Blend this with a strong business rationale and healthy enthusiasm, and what emerges is a clear sense of purpose.

This approach can work just as well for your customer marketing, your CRM, your pricing strategy, marketing planning, marketing strategy and business strategy, projects and teams.  We know that getting quick results & early success can breed more success to deliver high performing marketing activity.  These ingredients can combine to make a powerful difference to businesses.

Since 2011 we’ve been showcasing inspiring examples of this breed of fact-based, practical commercial delivery from effective marketing.  When better structured, better measured and better performing marketing activity come together to deliver better marketing.  A Bigger Difference.

Browse through the three categories of work showcased here – firstly Customer marketing & CRM, secondly helping with your Marketing Performance and thirdly Pricing psychology. Plus you’re welcome to enjoy exploring case studies telling proud stories of when marketing has made a Big Difference.

Click here to get in contact to ask a question or to find out more.  Or you’re welcome to contact David Oliver on 07854 129882 from the UK, or +44 (0)7854 129882 internationally.  By email david@bigdifferencemarketing.com

Three reasons why you should visit again

Thanks for visiting – and please come back again.  Firstly because new case studies are added regularly.  Secondly because you’ll find the FREE downloads entertainingly provocative, presenting thinking which you can use in your business – it’s quick and easy to register FREE to download them.  Thirdly you’ll also enjoy visiting our Youtube channel with a wide range of films about marketing from around the world, added to regularly.  Plus, of course, you’re welcome to use our 30 second Contact form to get in touch.  Marketing could make a Bigger Difference to your business too …