Outsourced marketing for efficiency and better performance – a travel marketing case study from Hertz.  Low level tasks outsourced, high level strategic tasks for staff

High performance customer marketing – a travel marketing case study from Hertz Europe, built around a strategy of treating different customer value segments differently

Managing your marketing performance effectively across dozens of markets – a travel marketing case study from Hertz Europe.  Building a performance management mindset to drive performance growth

Building effective customer marketing operations in dynamic emerging markets – a pay-TV broadcasting marketing case study from Viasat.  Creating a shared sense of purpose through a clear strategy, agreed priorities, a performance measurement mindset, high levels of communication, and a long term development agenda

Developing strategy across multiple markets – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat.  Agreeing a clear shared strategy across markets to drive business performance

Who buys Super-premium pay-TV? – a pay-TV broadcasting marketing case study from Viasat looking at tiered products including the case for premium and super-premium tiers

Triple pricepoints & managing expectations of price – a case study from Leisure & Hospitality with Premier Inn, part of Whitbread.  Moving on from discounting product to priming customers to be ready to spend more

The power of decoy pricing – a case study from Leisure & Hospitality from Merlin Entertainments, the world’s 2nd largest visitor attraction business, exploring tiered products applying the effect of a high pricepoint decoy

Email marketing or eCRM returning +70% year on year growth – for Premier Inn, part of Whitbread, through careful planning and teamwork together with a measurement and testing led approach to messaging

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