Building effective customer marketing operations in dynamic emerging markets – a pay-TV broadcasting marketing case study from Viasat.  Creating a shared sense of purpose through a clear strategy, agreed priorities, a performance measurement mindset, high levels of communication, and a long term development agenda

Developing strategy across multiple markets – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat.  Agreeing a clear shared strategy across markets to drive business performance

Making your customers your biggest advocates – a pay-TV broadcasting marketing case study from Viasat, putting the customer at the centre of business thinking to drive business performance, including the use of NetPromoter

Who buys Super-premium pay-TV? – a pay-TV broadcasting marketing case study from Viasat looking at tiered products including the case for premium and super-premium tiers

Or to browse through case studies from other market sectors:

• For marketing case studies from energy & utilities click here
• For marketing case studies from leisure and hospitality click here
• For marketing case studies from travel click here