Creating loyalty for restaurants – a marketing case study from Whitbread’s restaurant brands Beefeater, Table Table & Brewers Fayre, about protecting and winning high value regular diners

Building a new email marketing capability – a case study from Merlin Entertainments, the world’s 2nd largest visitor attraction business, about building a new email marketing channel returning over +£8m per year

Scaling the house in theatres – ‘Cheap seats don’t sell’ – a pricing consultant & marketing case study about applying relative pricing and other principles from psychology to planning pricing strategy

Triple pricepoints & managing expectations of price – a case study from Leisure & Hospitality with Premier Inn, part of Whitbread. Moving on from discounting product to priming customers to be ready to spend more

The power of decoy pricing – a case study from Merlin Entertainments, the world’s 2nd largest visitor attraction business, exploring tiered products applying the effect of a high pricepoint decoy

Email marketing or eCRM returning +70% year on year growth – for Premier Inn, part of Whitbread, through careful planning and teamwork together with a measurement and testing led approach to messaging

Powerful value-behavioural segmentation for a hotels brand – for Premier Inn, part of Whitbread, crunching data to improve return through treating different customers in different ways

Discounting in cinemas. Good business? – a pricing consultant & marketing case study about applying principles from psychology in planning your pricing strategy

Or to browse through case studies from other market sectors:

• For marketing case studies from energy & utilities click here
• For marketing case studies from pay-TV click here
• For marketing case studies from travel click here