Planning and driving a stepchange in growth – a travel marketing case study from Hertz.  Devising, planning and driving business growth through membership marketing

Managing your marketing performance effectively across dozens of markets – a travel marketing case study from Hertz Europe.  Building a performance management mindset to drive performance growth.

Building effective customer marketing operations in dynamic emerging markets – a pay-TV broadcasting marketing case study from Viasat.  Creating a shared sense of purpose through a clear strategy, agreed priorities, a performance measurement mindset, high levels of communication, and a long term development agenda

Developing strategy across multiple markets – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat.  Agreeing a clear shared strategy across markets to drive business performance

Making your customers your biggest advocates – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat, putting the customer at the centre of business thinking to drive business performance, including the use of NetPromoter

Who buys Super-premium pay-TV? – a pay-TV broadcasting marketing case study from Viasat looking at tiered products including the case for premium and super-premium tiers

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