Winning CRM through winning hearts & minds – a membership marketing case study in applying customer relationship management from The Law Society

Creating loyalty for restaurants – a marketing case study from Whitbread’s restaurant brands Beefeater, Table Table & Brewers Fayre, about protecting and winning high value regular diners

Triple pricepoints & managing expectations of price – a case study from Leisure & Hospitality with Premier Inn, part of Whitbread. Moving on from discounting product to priming customers to be ready to spend more

The power of decoy pricing – a case study from Leisure & Hospitality from Merlin Entertainments, the world’s 2nd largest visitor attraction business, exploring tiered products applying the effect of a high pricepoint decoy

Powerful value-behavioural segmentation for a hotels brand – for Premier Inn, part of Whitbread, crunching data to improve return through treating different customers in different ways

Who buys Super-premium pay-TV? – a pay-TV broadcasting marketing case study from Viasat looking at tiered products including the case for premium and super-premium tiers

Email marketing or eCRM returning +70% year on year growth – for Premier Inn, part of Whitbread, through careful planning and teamwork together with a measurement and testing led approach to messaging

Building a new email marketing capability – a case study from Merlin Entertainments, the world’s 2nd largest visitor attraction business, describing how we planned, built and proved the value of a new email marketing channel delivering an annualised incremental return of over +£8m per year

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